Category Archives: Social Media

Google+ Growth

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Recently, I have posted a few blogs regarding viral videos. Let’s face it, nowadays fads are all the rage and crazes are in vogue. There are new social media tools rolling off the brains of eager undergrads hoping to be the next Mark Z.

Coeds aren’t the only ones in this game. Very recently, Google unveiled its answer to Facebook: Google plus. In the coming weeks, a few of my colleagues will write extensively about plus and the benefits it could hold for advertisers. What we can say unequivocally today is one such benefit will be a large audience that will expound greatly across borders. Continue reading →

Google+ for Businesses and Branding

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I came across an AdAge.com article about how companies will begin using Google+ as a branding platform. “Google+ Brand Pages Coming in Two Weeks” addresses the question of when Google+ will follow in Facebook’s path and provide the opportunity for companies to promote their brands.

Currently, companies must apply to be a  part of Google’s testing phase for business pages. Similar to Facebook’s company pages, Google+ brand pages will be the primary source of advertising revenue for this new social media network. Continue reading →

The Power of Social Media

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This year during SXSW (South by Southwest), an annual Austin music festival for all of you not in the know, a few colleagues and I decided to go out in search of celebrities!  We wondered aimlessly amidst the throng of skinny jeans and plaid shirts until one coworker received a tweet about a secret comedy show featuring Aziz Ansari that started in a couple hours.

My co-workers and I made our way to the venue about 2 hours before the show started. Imagine my surprise when a line of around 200 hundred people awaited us. How could this be? We had the super secret Tweet! The truth is, that tweet spread like the flu in my niece’s 2nd grade class.

The question is why?

So often an advertiser wants to have this type of rapid fire success with social media outlets. What most don’t understand is “If at first you don’t succeed, try, try again.” Social media, as with any effort, requires patience and string-will. In order for this to happen you must constantly update your profile, twitter, and other tools with cool, new information. One of those tidbits will be your rocket to the moon.

Going Viral happens over night, but Going viral cannot happen overnight.

How Will You Use Social Media while on Vacation this Holiday Season?

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This week I reviewed an article I found pretty interesting surrounding the importance of reaching users through social media (and of course since we have quite a few destination eBrains clients as well) — How Travelers Use Social Media. According to the article, people are utilizing social media more and more when trip planning to discover destinations, deals and reviews/advice from previous travelers. A recent study found that 72.7% of US social network users accessed social sites at least once per day while traveling.

And, of these traveling searchers, men were the most likely to check social sites while on vacation:

Not surprisingly, Facebook was the most commonly utilized social site for travelers with nearly 60% of survey respondents adding that social media made it easier to meet people while travelling. Facebook was most commonly used for sharing photos and video (57%), posting status updates or commentary about trips (38%) and “checking in” (13%).

The large majority of users also utilized social sites after their trip to post updates and share photos:

How will you use social media for your next trip?

-Lindsay Robinson

Canadians Spend More Time Online Socially than Americans

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I recentlycame across an interesting eMarketer article titled, “Canadians Lead in Social Media Usage: Nearly 60 percent of Internet users visit social networks monthly,” in which I learned that by the end of 2010, eMarketer estimates that approximately 15.1 Internet users in Canada will have frequented various social networking sites at least once a month. This number has drastically jumped from 13.6 million in 2009. Furthermore, by 2014 it is estimated that penetration of Canada’s Internet users will rise from 59 percent in 2010 to 68 percent by 2014. And, a projected 18.4 million Canadian Internet users will be on online social networking sites on a  monthly basis.

As for Internet users in the U.S., eMarketer expects that 58 percent of social networkers will visit these sites at least once a month, which will jump up to a projected 66 percent for 2014. According to Mike Froggatt, an eMarketer analyst, “Canadians are readily adopting social network activities, often at rates higher than users in the U.S., but gaining the trust of users on a social network is a brand manager’s biggest obstacle.” Frogatt continues by explaining that “Savvy marketers should use social networks to integrate brands into the daily online lives of customers and increase overall exposure and word of mouth, leading to more interaction and sales.”

- Ali Begnaud