The PPC analyst is a supportive role, assisting the PPC team leader and fellow analysts in optimizing more than 20 PPC accounts across a variety of industries. The analyst plays a key role in implementing long-term strategies, fulfilling client requests, and monitoring all PPC accounts.

Responsibilities:

• Support team leader in performing keyword research, ad copy creation, competitive analysis, and regular PPC maintenance (bid adjustments, search query analysis, etc.).
• Analyze and report campaign performance for internal and client-facing purposes.
• Contribute to overall and long-term strategy development for account optimization and growth.
• Stay updated on pay-per-click news, client industries and goals, and other Internet marketing developments.

Performance Indicators:

• Contributing to the overall success of new and existing clients. Success is quantified by client retention rates, account growth, and performance metrics.
• Meeting and exceeding deadlines for deliverables, including (but not limited to) tasks, work session notes, reports, client-requests, and quarterly updates.
• PPC Certifications, including Google AdWords exams, MSN adCenter, and Google Analytics.

Skills/Qualifications

• Experience with Google AdWords and MSN adCenter.
• Familiar with PPC / SEO best practices and web analytics.
• Strong time-management skills, with a proactive approach to daily tasks.
• Able to work both independently and within a team.
• Excellent communication, demonstrating professionalism, industry knowledge, and consideration of client goals.
• Comfortable working in a fast paced, performance-driven environment.
• Solid analytical and critical thinking skills, including a familiarity with basic business statistics and data analysis.
• Experience with Adobe Photoshop, AdWords Editor, and MSN AdCenter Desktop is preferred.

About Leverage Marketing:

Leverage Marketing is a leading online marketing and web media company focused on increasing Internet sales and search engine visibility for start-ups and Fortune 1000 businesses. We use PPC marketing and SEO campaigns to leverage our clients' brands and services in the interactive marketplace, and we are passionate about discovering and implementing new technology in order to make that happen.