The Client's Challenge

Blackbox Network Services had an existing pay-per-click campaign, no targeted strategy. Conversion rates were not satisfactory and they needed help extending the reach of their online marketing campaign.

Our Solution

We started an initiative to completely audit the existing PPC account from keywords to ad copy. We also helped the client build out newly improved and segmented campaigns with respective targeting options. This allowed us to create general optimization strategies to boost paid search performance account-wide.

Metrics and Results

In the 90 days prior to Leverage Marketing’s management, the client recorded the following metrics for their online marketing campaign:

• Conversions = 76
• Cost-per-conversion = $312.42
• Conversion rate = 0.27%

Since working with us, there is a 300% improvement in cost-per-conversion These are the metrics of the campaign for a 90 day period under Leverage Marketing management

• Conversions = 381
• CPA = $77.51
• Conversion rate = 1.37%