The Client's Challenges

The preexisting PPC ad campaigns were disorganized and conversion rates were not desirable. The account contained numerous keywords—the majority of which were soliciting unqualified traffic. We also found that many valuable keywords pertinent to the client's business and customers were not being used.

Our Solution

• We tested product ad campaigns as a new avenue for online advertising for the client. We also restructured the entire account so that campaigns could be easily customized for greater performance using thoroughly researched and relevant keywords.

Metrics and Results

• The new online advertising campaign provided a 47% improvement in cost-per-conversion.
• The client experienced drastically increased sales at a lower cost per sale while maintaining a similar budget.