The Client's Challenge

The client was unable to keep up with the strategy and maintenance required from their AdWords campaign, which was growing with the rising cost of PPC and CPA, of which they wanted to keep under $20.

Our Solution

• We utilized Google Merchant Center to display specific product details in search results.
• We built campaigns around specific product SKUs to target buyers later in the decision making cycle.
• We used elaborate bid rules to capitalize on performing keywords and reduce spend on poor performers.
• We used ad scheduling and automated bid adjustments to save money during off-peak hours.
• We expanded the ad copy with sitelink extensions to point users to specific categories and specific promotions.

Metrics and Results

• Year-over-year, CTR increased by 82%.
• Cost-per-conversion fell by 30% year-over-year.
• The account has consistently outperformed last year's performance.
• Tremendous seasonal growth during the winter holiday season.