The Client's Challenges

Rack Express wanted us to improve ad click-through and lower cost-per-click. The client also sought routine keyword maintenance, including long-tail keyword evaluation, ad copy testing, and improvements in conversion tracking.

Our Solution

We enrolled the client in new initiatives, such as Call Metrics, and were able to provide tremendous value outside of the PPC realm by tracking our conversion efforts.

Metrics and Results

• Year-over-year, we increased clicks by 69% and click-through rates by 400%.