|
Case Study: Internet Safety / Mcafee |
|
McAfee is the world's largest dedicated security company specializing in online security in the digital world.
The Client's Challenge
Internet Safety (pre-McAfee) was interested in spending more than their current monthly budget for online advertising, but at a very high CPA (cost-per-acquisition) rate, Internet Safety had very little to show for their investment.
Our Solution
- We implemented a Remarketing campaign.
Metrics and Results
- Increased sales by 20 - 30%.
- We were able to increase yearly spend by 100%.
- As a result of the new PPC campaign, the client set revenue records twice in one year.
|