The Client's Challenges

American Scope signed on with Leverage Marketing in 2009 because they no longer had the resources or time to update and maintain their pay per click account. The client also didn’t have a strong knowledgebase of AdWords didn't have the confidence to effectively compete or improve their Quality Score.

Our Solution

We discovered that AmScope.com had no effective online tracking in place. We installed and configured Google Analytics and conversion tracking onto the client's web site.

Metrics and Results

• When comparing year-over-year data from August 2009 when the client was managing the account internally and August of 2010, there’s a 758% increase in click-through rate and a 9% decrease in cost-per-click.
• Though conversion tracking wasn’t set up prior to working with Leverage Marketing, the conversion rate in August 2010 was at a very healthy 1.93%.
• Since working together, we have expanded the account to MSN, widely-used social media websites such as LinkedIn and Facebook
• Client has been able to increase their advertising budget by 42%.